A Critical Period for Industry Reform, A New Journey for the Advertising & Printing Gala
Amid the wave of in-depth integration of the digital economy and green economy, the global advertising and printing industry is ushering in a crucial juncture of transformation and upgrading. The highly anticipated 2026 APPPEXPO Shanghai International Advertising & Printing Exhibition will grandly open at the National Exhibition and Convention Center (Shanghai) from March 4 to 7, 2026. With the core theme of "Connection, Creation, Reform", it closely follows the development orientation of the "Three-Year Action Plan for Digitalization of the Printing Industry (2025-2027)", gathers global industry innovation achievements, builds an efficient business matching platform, and injects new vitality into the high-quality development of the advertising and printing industry.
Professional and International Orientation, Building an Industrial Ecological Platform
As an annual grand event in the global advertising and printing field, this exhibition is meticulously organized by Shanghai Modern International Exhibition Co., Ltd. of Donghao Lansheng Exhibition Group. It inherits the international vision and professional standards of previous exhibitions, focusing on the era opportunities of creative economy empowering industrial development. The exhibition will centrally display innovative achievements of the entire industrial chain, including inkjet printing, cutting, engraving, materials, signs, display, commercial retail, lighting, printing, graphic quick printing, packaging, and industrial applications of digital printing. It will comprehensively present the cutting-edge trends of digitalization, intelligence, and green transformation of the industry, and build a precise matching industrial ecological platform for domestic and foreign exhibitors and professional audiences.
Upgraded Exhibits Across the Entire Industry Chain, Multi-Dimensional Display of Innovative Achievements
The scope of exhibits at this exhibition has been fully upgraded to create a multi-dimensional display matrix. In the core equipment exhibition area, cutting-edge equipment such as digital inkjet printing equipment, digital textile printing equipment, and high-precision nozzle technology will be centrally displayed. Among them, star products such as UV flatbed printers and UV roll printers will showcase efficient printing solutions; the green materials section gathers low-carbon consumables such as spray cloth, environmentally friendly ink, degradable adhesive products, and acrylic sheets, responding to the industry's demand for green development; the digital sign and LED lighting exhibition area will bring innovative products such as digital signs, LCD advertising machines, and intelligent light boxes, empowering the upgrading of new retail scenarios. In addition, cross-border integration achievements such as personalized customization equipment, industrial printing solutions, and AR/VR interactive multimedia technology will further expand the application boundaries of the advertising and printing industry.
Supported by High-Quality Resources, Creating a Highland for Business Exchange
Relying on the high-quality venue resources of the National Exhibition and Convention Center (Shanghai) and the professional organizational capabilities of the organizer, this exhibition will attract thousands of well-known enterprises from around the world to participate, and is expected to receive more than 100,000 professional audiences. During the exhibition, concurrent activities such as industry cutting-edge forums and technical exchange summits will be held simultaneously, inviting industry leaders and experts to in-depth interpret policy orientations and share innovative cases, providing important support for enterprises to insight into market trends and connect with cooperative resources. The previous exhibition facilitated more than a thousand cooperation intentions and won high recognition from domestic and foreign exhibitors and audiences. This exhibition will continue to optimize business matching services to help enterprises grasp the opportunities of industry reform.
Inviting Industry Colleagues to Jointly Draw a Blueprint for Upgrading
Currently, the advertising and printing industry is in a critical stage of digital transformation. The holding of the 2026 APPPEXPO Shanghai International Advertising & Printing Exhibition will build an efficient bridge for technical exchange and business cooperation in the industry. For detailed information on exhibition registration, visitor pre-registration, etc., you can contact the organizer's contact person Ms. Xu Yinyun at the consulting phone: 021-63368075. We sincerely invite colleagues from the global advertising and printing industry to gather in Shanghai to explore new paths for industry development and jointly draw a blueprint for industrial upgrading.
